22 Feb 2013
Full-Time Vacancy For Brand Ambassador In Nairobi
Job Description
Job Title: Brand Ambassador
Reports To: Brand Ambassador – Whiskies
Department: Marketing Department
Location: HO, Nairobi, Kenya
Hours of Work: 8:30am – 5:00pm with overtime where necessary
Department: Marketing Department
Location: HO, Nairobi, Kenya
Hours of Work: 8:30am – 5:00pm with overtime where necessary
Company Profile:
Our client is a worldwide co-leader in the global spirits and wine industry.
The company is primarily focused on premium spirits (the high-margin segment of the industry), and has leading premium brands in all key spirits categories.
The company seeks to establish itself in East, Central and sub-Saharan Africa with its head office Kenya (Nairobi).
Main Purpose of the Job:
Main Purpose of the Job:
The role of the brand ambassador is to conduct the most informative and professional product/brand tasting in Kenya – to the brands high profile connected consumers.
Key Responsibilities
Network / Recruiting
- With other participants in the whisky industry, i.e. whisky writers, whisky clubs etc.
- With the media, and especially influence media writing about whisky (Building interface between media, celebrities).
- With celebrities from the arts, sports etc.
- With key corporate
- With connectors and trend creators (Focus on fashion, design and art)
- With trendsetters and early adopters
- Attend brand events / portray brand lifestyle
Training
- Keep abreast of industry news.
- Consistently update personal whisky know-how.
- Train and induct the Sales force and our appointed distributors on the brand he is responsible for.
- Train and induct 5 star hotels and other high class establishment management and staff
Office Administration
- Maintain database of all prospects collected from events attended, leads and collecting from premium clubs
- Maintain database of tasting attendees.
- Send email invitations.
- Send SMS reminders.
- Send thanks for attending notes.
- Network to achieve direct communication with the target consumers.
Brand Development
- Build relationships with each target outlet including consumer and trade promotions, bar staff education, negotiation of brand visibility space/opportunities.
- Recruit & convert Key influencers & target consumers to the brand through trial & brand education
- Seek relevant opportunities for brand activation – trade associations, relevant events etc.
- Optimise visibility and identify opportunities (e.g. in-store communication) for the product in the off-trade; assist sales team with store merchandising, incorporating POS materials etc
- As the Ambassador, represent the brand to trade & lifestyle press when/where opportunities arise.
- Provision and presentation of the brand’s best practice to assist in design and implementation of key on/off trade activities to Sales and Marketing team.
- Highlight & promote the brand’s PR activities to relevant media / press contacts.
- Identify opportunities in the market suitable for the brand’s involvement
- identify & target on trade accounts for brand image/development in collaboration with the Trade Marketing Manager.
Working Conditions:
- Working conditions are normal for an office environment.
- Work will require significant local travel and may require occasional overnight travel and weekend and/or evening work.
- Must be willing to travel to any part of the country.
Ideal Candidate Profile
- Good organizational and planning skills
- Excellent written and verbal communication
- The ability to work on multiple projects at one time
- The ability to work under pressure and to deadlines
- Good attention to detail and accuracy
- Strong IT skills
- Good understanding of Sales and Marketing techniques
- The ability to be a team player
- Well rounded, confident, charismatic and passionate personality with initiative.
- Ability to make presentations and design creative brand promotions
- Project management and entrepreneurial skills.
- Strong consumer and product awareness
Education and Work Experience
- Undergraduate degree/ higher diploma in a relevant discipline. Sales and Marketing professional qualifications will be an added advantage
- Minimum 3-5 years work experience in a Sales and Marketing dynamic environment/Hospitality experience managing premium On Trade outlets.
How to Apply
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line and preferred location.
Kindly also mention your current/ last salary and benefits.
Only shortlisted candidates will be contacted.
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